Larry Page’s Reality at Google

Though business at Google is in a good place right now (revenue was up 25% in 2010 and should grow as more people adopt Android phones), new CEO Larry Page will still face several challenges as he looks to regroup the company and forge ahead competing with Apple, Microsoft, Facebook, Twitter and Groupon.

Search is becoming more personalized and more social. Google has plenty of capacity to learn what users might be looking for from their search history, but the question is whether Google can stay ahead when discovery happens via the social graph, as defined by Facebook or some other network. Real-time services like Twitter deliver information from a trusted network, often before a user knows he wants it.

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