Former-MSNBC anchor Keith Olbermann has taken up residence on Current TV, a network no one I know really watches. Or even knows about, for that matter. But, it was founded — at least in part — by Al Gore.
The channel may be betting on Mr. Olbermann to put it on the cable map. The low-rated five-year-old channel needs the help. Targeting young people, it originally subsisted on YouTube-style submissions and video journalists. More recently it started producing and acquiring traditional television series, like repeats of “This American Life.”
I wouldn’t hold my breath. Something tells me people won’t go out of their way to find Keith Olbermann. Sure, it was great when he was on MSNBC and it was convenient to watch him, but what does he bring to the table that say, Rachel Maddow, doesn’t already? Or the internet. Or a dozen cable news channels, or NPR, or PBS.
This move is a good one for Current, not so much for Olbermann.