In 2009, Maggie Anderson and her family pledged that they would patronize black-owned companies whenever possible, so she scoured the Chicago area for black-owned supermarkets, dry cleaners, gas stations, pharmacies, and clothing stores.
How’d it work out for her? Not well. At the very least, Anderson eventually published Our Black Year: One Family’s Quest To Buy Black in America’s Racially Divided Economy from her experiment in conscious consumerism. I’m endlessly fascinated by these purposeful experiments in cultural consumerism. Yeah, it’s a schticky, but the larger point about black business owners in America is fascinating.