Foursquare’s Evolution

Foursquare is primarily known as an app that let’s people check-in to bars and other places to win badges and become the mayor of the location and tell their followers they are the mayor of said location. I think. I don’t use Foursquare, so that’s just a hazy guess. However, I would be inclined to use Foursquare if it hipped me to the places and events I might want to go to in real time.

For example, say I’m at a bar watching the Celtics game and it’s not very fun because my friends or acquiantances are elsewhere — like a secret party thrown by a local distillery. Foursquare notices a lot of my friends are checking in to the distillery party (which I don’t even know is happening for one reason or another) and sends me an update saying I might want to consider checking in to this other event that might be a lot of fun.

I don’t know if that’s what the next version of Foursquare will become, but they are rolling out some changes that feels like it could be heading in that direction. Dennis Crowley, one of the founders, says the truest vision of Foursquare is “turning it into a recommendation service that could rival sites like Yelp.”

I don’t need another service like Yelp that rates and reviews things. I want a service that tells me what I should be doing at any given time based on the accumulated data of my life. For instance, the service knows the bands I listen to based on connecting it to Spotify and can recommend a concert when a band comes to town and even alert me if the concert is going to sell out soon. I want something that mines my life’s data and acts as a social coordinator because I’m too busy to do it myself.

Is that basically Foursquare?

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