“It’s hard to know how many people feel like they’re shopping at a store when they’re backing projects on Kickstarter, but we want to make sure that it’s no one. Today we’re introducing a number of changes to reinforce that Kickstarter isn’t a store — it’s a new way for creators and audiences to work together to make things. We’d like to walk you through these changes now.”
The new changes apply to hardware and product design projects — things like iPod docks and whatnot. Makes me wonder how many people were burned by funding projects that were made to look finished, only to have the product not get made?