Microsoft’s New Logo

Yes, it’s the first time the software company has refreshed its logo in 25 years.

The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.

It strikes me as weird that Microsoft would make the traditional Windows logo the new branding for the entire company given that the world is moving towards a post-Windows (yes, Windows not PC) world.

Quote of the day goes to @dstafford: “Microsoft marketing at it’s finest. Highlight the word Microsoft, unclick-Italics, unclick-Bold, Save, Announce:’1st new logo in 25 yrs!'”

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