The Obvious Corporation, the gang behind Twitter, has soft-launched a new publishing platform called Medium:
Medium is designed to allow people to choose the level of contribution they prefer. We know that most people, most of the time, will simply read and view content, which is fine. If they choose, they can click to indicate whether they think something is good, giving feedback to the creator and increasing the likelihood others will see it.
Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. All posts are organized into “collections,” which are defined by a theme and a template. (For example, this post is in the About Medium collection with a simple article template.)
We believe that good design supports the purpose (not just the appeal) of content, so Medium is diverse in look and feel—ranging from different types of articles to images to, eventually, much more.
I haven’t the foggiest idea what exactly Medium is, but I’m curious as all hell, especially considering how little publishing tools have evolved on the web. WordPress isn’t really all that different from Blogger, Movable Type, Drupal, etc.