The New York Times Is Now Mostly Reader Supported

Well, raise your hand if you saw this coming back when the New York Times rolled out a paywall: “At the company’s big three papers — the Times, International Herald Tribune, and Boston Globe — print and digital ad dollars dipped 6.6 percent to $220 million, while circulation revenue was up 8.3 percent to $233 million. The historical rebalancing, which occurred at the News Media Group for the first time in Q1, may indicate a sea change in an industry that has long relied on advertising to stay afloat.”

Two quarters in a row doesn’t necessarily reflect a lasting impact, but don’t underestimate how significant or interesting this revelation is.

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