“What seems like a lucrative opportunity today is often a distraction from building something much more exciting tomorrow.”

Jonah Peretti, BuzzFeed’s CEO. His annual staff memos have become a must-read for anyone interested in the future of content distribution and media. Even more so than the memos from Nick Denton, Gawker’s head honcho. BuzzFeed has the formula down pat — attract them with crack-cocaine listicles and keep them with long form filet mignon reportage.

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