Spending $1.1 billion for Tumblr seems like a coup for Yahoo. Tumblr gets its exit strategy without worrying about how to actually make money and Yahoo gets the youth street cred it was sorely lacking.
The big question that is yet unanswered is whether Yahoo will muck this up like most of its acquisitions or can they treat Tumblr similar to how Facebook has treated Instagram? If it’s more like the latter, then this will be a good thing for both.
Time will tell.
Update: It’s official because Marissa Mayer just posted that clever GIF on her, you guessed it, personal tumblr announcing the deal. It’s actually pretty charming.