It takes brass balls to compare a Ford to a BMW

Balls bigger than your house. But if there is one man who’s desperate enough to schill for the Ford Motor Co. then it would be playwright extraordinaire David Mamet. Yeah, that’s right. The guy known for tough guy monologues has turned his lense for commerical spots for the new Ford Edge.

I bet right now the guy who wrote Glengary Glen Ross, a scathing indictment of the greed and capitalist centric world of the 1980’s, is wondering what the hell happened. I mean there’s nothing more capitalist then directing commercials for Ford. It’s not like Mamet needs the money either, the dudes got piles of money he probably lost count years ago.

Sad times we live in folks. From Yahoo:

The idea of calling in Mamet, known for writing sparse, choppy dialogue, came from Ford’s advertising agency, J. Walter Thompson Co., said Barry Engle, general manager of Ford Division marketing.

The spots feature two men sitting in Edges, talking out the window about how their vehicles compare with the BMW and Lexus.

Agency copywriters drew up the dialogue in an effort to mimic Mamet’s work, and he didn’t change any of the words, Engle said. But Mamet was in charge of camera angles, lighting and the actors’ facial expressions.

Mamet won a Pulitzer prize for “Glengarry Glen Ross,” a play that catapulted him into the ranks of America’s elite playwrights with its gritty portrayal of the cutthroat world of a Chicago real-estate office during the greed-driven 1980s.

The ads are part of Ford’s effort to tell people that its new products are competitive even with vehicles that cost several times as much, Engle said. Ford has run ads comparing its Fusion mid-sized sedan and Expedition large sport utility vehicle with the competition.

Riiiiight. Cause it’s not humorous to compare a Ford to a BMW or a Lexus. I’m not sure how Mamet’s tough guys could do that without chortling.

Well at least there will always be this parody of Glengary Glen Ross.

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