Vampire expose for True Blood

It worries me slightly that HBO is going to such great lengths to promote or viralize the upcoming Alan Ball vampire show True Blood . It also worries me that they aren’t doing a very good job of it, or that it takes so many variables, like fake commercials, fake websites, comic books, et cetera to establish the world they’ve created for the show. I know that’s the standard operating procedure for marketing nowadays, but still. It’s just a television show.

In the show, Vampires are out of the closet and drinking the Japanese product Tru Blood, which allows them to walk amongst us.? Couldn’t all of this be done through clever background? We still know very little about the actual nuts and bolts of the show.

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