Food Network is Launching The Cooking Channel

As long as it doesn’t feature Rachel Ray at all, then I can get behind the Food Networks’ attempt to appeal to a younger, more knowledgable demographic with The Cooking Channel. 

The new channel, which announced its opening lineup at a presentation for advertisers in Manhattan on Tuesday morning and which will replace the Fine Living Network, is even considering producing documentary-style programming on topics like bulimia and obesity.

“The feel and style we’re going for is a little grittier, a little edgier, a little hipper,” said Bruce Seidel, the senior vice president for programming and production for the Cooking Channel.

Unfortunately, Rachel Ray has a show on the new network, but it’ll be nice to hope there could be a place for out-of-the-box thinking when it comes to food shows. 

The Cooking Channel takes to the airwaves on May 31.

Comments on this entry are closed.